I put ketchup on my ketchup and Heinz reduced sugar ketchup is a reasonable substitute for the real thing, especially for diabetics trying to reduce carbs in their diets as much as possible. It’s much better, for example than “imitation ketchup” I was once served in a hospital. That tasted a lot more like imitation than it did like ketchup.

That said, Heinz really needs to supply its reduced sugar ketchup in bigger bottles. The small ones work out at least twice as expensive per ounce as big bottles of regular ketchup. It wouldn’t hurt if it went on sale once in a while the way regular ketchup does, as well.