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    Max ReadMax Read
    2/05/15 7:57am

    UPDATE: In the wake of its republication of Mein Kampf, Coca-Cola has suspended the "Make It Happy" tweet campaign. All Mein Kampf tweets have been removed and the @CocaCola handle is no longer responding to #MakeItHappy tweets with ASCII art, or at all, really. The company provided AdWeek with the following statement:

    "The #MakeItHappy message is simple: The Internet is what we make it, and we hoped to inspire people to make it a more positive place. It's unfortunate that Gawker is trying to turn this campaign into something that it isn't. Building a bot that attempts to spread hate through #MakeItHappy is a perfect example of the pervasive online negativity Coca-Cola wanted to address with this campaign."

    While Gawker strenuously disagrees with Coke's own clearly stated desire to "secure the existence of our people and a future for White Children," we are even more disappointed to learn that the corporation does not have the strength of its own white nationalist convictions. Happiness has been destroyed, for now.

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      AndrosZMax Read
      2/05/15 8:11am

      Um, isn't this Gawker's fault?

      Why you do that?

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      Beelzebub's AdvocateMax Read
      2/05/15 8:17am

      You kind of made me feel sorry for Coke. Fuck you for that, Max.

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    X37.9XXSMax Read
    2/04/15 11:26am

    No fair playing with marketing idiocy.

    It is like screwing with a special needs child

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      SmokinJayAllDayX37.9XXS
      2/04/15 11:42am

      *Vaccinated child

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      chattygalSmokinJayAllDay
      2/04/15 12:36pm

      *Non-vaccinated child.

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    AFSMax Read
    2/05/15 11:36am

    Sometimes I give Gawker commenters too much credit. I think "Oh, they'll definitely get this and be able to understand the satire/irony and offer some critical thinking or insightful comment" and then...................

    There's a huge disparity between writers and audience sometimes.

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      DuffinAFS
      2/05/15 12:23pm

      Or people completely got it and still think it was fucking stupid and childish. I fall into that category, for example.

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      skeenbr0AFS
      2/05/15 12:37pm

      I, for one, am constantly surprised by the number of Gawker commenters who rush to compliment the emperor on his lovely coat.

      This stunt was some solid trolling, and it is impressive how quickly Gawker was able to destroy an admittedly stupid advertizing campaign that Coca Cola probably spent a lot of money on. And it will, no doubt, drive quite a bit of traffic this way in the next few days. But there just isn't much in the way of irony or satire in this prank to "get."

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    AFSMax Read
    2/05/15 9:20am

    Gawker is going to take some serious bashing for this.

    It's going to be amazing watching people defend a corporation and their attempts to sell them garbage.

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      8bitAFS
      2/05/15 9:06pm

      and what do you call gawker? you dont think they are a company trying to make money by geting you to look at thier articals? how is coke more evil?
      a company sells stuff atleast coke was trying to do somthing nice at the same time.
      while gawker got us all to look at this dumb artical and got money from it at the same time as spreding shit around.

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      KvetcherAFS
      2/05/15 9:55pm

      I happen to not care about Coke. Coke will survive this. That's fine. Who cares. I don't drink there shit-colored, bubbly sugar water anyway. But what if somewhere there's some kid in a marketing dept who just got his first break trying to pitch this idea and actually got to run with it. And it got derailed by an overzealous misanthropic troll writer who just wanted to get clicks by creating the news rather than reporting it.

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    TopherMax Read
    2/04/15 11:24am

    So, not that I don't immensely enjoy Gawker, but...

    You tweeted Hitler quotes at a soda company?

    Someone wrote a tweet-bot that spews Mein Kampf?

    I, uh...

    Leftshark would not approve.

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      BTopher
      2/04/15 11:27am
      GIF
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      TopherB
      2/04/15 11:30am

      Maria Hill: Sir, how does it work now? The sharks have gone their separate ways, some pretty extremely far. We get into a situation like this again, what happens then?

      Nick Fury: They'll come back.

      Maria Hill: You really sure about that?

      Nick Fury: I am.

      Maria Hill: Why?

      Nick Fury: Because we'll need them to.

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    kluweisawangMax Read
    2/04/15 11:54am

    so YOU provide the hate speak, then someone's rando computer bot thing rearranges it into "happy", and the rando computer bot thing is the hateful piece of shit?

    uh, ok...

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      Eamonkluweisawang
      2/05/15 8:59am

      it's not even really hate speech. it's just some shit hitler wrote. and don't forget, it was hitler who wrote it. that's how this whole thing works. gawker wrote a bot that i guess, curated from hitler's oeuvre. or whatnot. and then sent to coke's bot. which turned it into cartoon characters. so we have two bots doing what they were built to do, with doofus humans on both ends.

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      kluweisawangEamon
      2/05/15 12:07pm

      semantics aside, when you think of hitler, do you think of flowers and happy or death and hate? just curious...

      here's the point: I'm sure some of the gawkerazzi and their followers that also operate without the burden of thought got a big guffaw out of this prank. the main problem is, unless you're a white supremacist and/or a total douchebag, there's really not too much to laugh about when it comes to hitler. that's part of the reason there's no good jokes involving him to begin with.

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    YossarianlivesMax Read
    2/04/15 11:44am

    A+ level trolling of Coca Cola, have you guys been taking notes from the Kinja comments section?

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      the actual bajmahalYossarianlives
      2/04/15 12:08pm

      Please. Who do you think most of the trolls here are?

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      Yossarianlivesthe actual bajmahal
      2/04/15 12:42pm

      me on 40 burner accounts :)

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    @diaryofabadmanMax Read
    2/04/15 11:19am

    What the fuck is this shit?

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      Sequaciouslicious@diaryofabadman
      2/04/15 11:29am

      I literally said the same thing

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    Gimme a beetMax Read
    2/04/15 11:24am

    Do the Koran next!

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      ihatepickingnamesGimme a beet
      2/04/15 12:14pm

      Huh, that's an interesting jump.

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    CleverUsernameMax Read
    2/05/15 10:17am

    So, Coca-Cola doesn't actually promote hate, but Gawker exploited their well-intentioned anti-hate campaign, and now wants Coca-Cola to answer for the words that Gawker put in their mouths?

    WTF is wrong with you?

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