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    HellephantMichelle Dean
    10/10/14 12:02pm

    Whoa, what if this Gawker post is a native ad for Corona? What if life itself is a native ad for Corona??

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      Michelle DeanHellephant
      10/10/14 12:03pm

      The scary thing is how close to the truth you could be, in this current Debased Era of the Internet.

      ETA: Of course, it isn't a native ad for Corona.

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      ╰(　´◔　ω　◔ `)╯< Woke and BokeHellephant
      10/10/14 12:04pm

      Nice try, Mr. Pickle Pusher Vlasic man.

      I see through your crisp, snappy lies.

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    consciousnessMichelle Dean
    10/10/14 12:03pm

    "When I clicked on Smith's essay, I may not have stumbled upon the awesome piece of content marketing I was hoping for..."

    but then why did you... nevermind, I'm out.

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      benjaminalloverconsciousness
      10/10/14 12:21pm

      Ya, "I'm disappointed this content turned out to be the sincere opinions from a professional writer offered for their own sake rather than the corporate propaganda horseshit I was hoping for."

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      Gary-Xbenjaminallover
      10/10/14 12:32pm

      The next part of that statement is way more disheartening, though:

      but instead, I found an opportunity to write about the potential for an awesome piece of content marketing—to set down my wobbling compass for a while and work with words.

      Yeah. "Awesome."

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    ╰(　´◔　ω　◔ `)╯< Woke and BokeMichelle Dean
    10/10/14 12:14pm

    I predict the next trend in native advertising will be native ad saboteurs— who create underwhelming or backfiring native ads for a brand while working for a competing brand.

    Followed by native ad subversives who create native ads that make you hate brands forever, except for the cool brands, like Cool Ranch Doritos. I bet you can't eat just one.

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      Gutbloom╰(　´◔　ω　◔ `)╯< Woke and Boke
      10/10/14 6:19pm

      Yes, Cool Ranch Doritos are the Mercedes Benz of snack foods. You only have one stomach, fill it with the best or nothing.

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    chasing3000Michelle Dean
    10/10/14 12:18pm

    > When I clicked on Smith's essay, I may not have stumbled upon the awesome piece of content marketing I was hoping for, but instead, I found an opportunity to write about the potential for an awesome piece of content marketing—to set down my wobbling compass for a while and work with words.

    Is this what happens to English majors when they just Give Up?

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      viciousliesMichelle Dean
      10/10/14 12:21pm

      Who IS this person? When she watches television does she fast-forward through the show and just watch the commercials? I mean, who would rather read an ad for Corona than a Zadie Smith essay? UNWASHED HEATHENS, that's who!

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        GutbloomMichelle Dean
        10/10/14 6:23pm

        Moby Dick was underwritten by the spermaceti and ambergris industry. The chapter entitled the "whiteness of the whale" is really about moisturizing.

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          destor23Michelle Dean
          10/10/14 1:10pm

          I went right to the dentist after reading White Teeth.

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            DorkiesMichelle Dean
            10/10/14 12:32pm

            There are no writers here, only content-generating machines.

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              Fleur-de-litMichelle Dean
              10/10/14 12:07pm

              If this can knock down the édifice of pretension in which so many 'literary' types reside, I'm all for it.

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                Ned FreyMichelle Dean
                10/10/14 12:39pm

                "A particularly effective marketing message may have been delivered at the point in Zadie Smith's essay where she sees a mother, holding a baby, in the window of a building across the street, and thinks about how that woman would have to jump out the window of her building and twist as she fell in order to see the Corona ad. At that point, the writer could have suggested that, if only this mother had 'found her beach' with a bottle of Corona, this act of suicide/infanticide might never have happened."

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