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    classbutnostileAdrian Chen
    11/26/13 1:32pm

    There is an immense cost to actually bringing value to that data through the personalization of marketing touch points - which you, the consumer, benefit from - beyond the purchase of that data. Additionally, Axciom is not shady but well respected as a provider of fairly clean and assembled profiles.

    And you people who think that you need to hide your name and email address and give fake info all over the place...guess what? Nobody has the time, or even cares, to do anything with that 'personally identifiable' info. You're not that important. If you give them your info you might actually receive relevant communication from the brands you interact with. Imagine, a retail email solicitation you don't want to delete. You're the key to unlocking more valuable experiences.

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      The_Recession_is_Overclassbutnostile
      12/19/13 8:20am

      I think I'm on your side in this, but the "relevant communications from brands you interact with" part is was erks me. Clearly you are in the marketing space, I am too. But if you are already interacting with me, I'm going to give you my email address, either through purchasing something or signing up for a newsletter. You don't need to buy my address. And if you are buying my email address to spam me, I believe that is excluded by the CANSPAM act. What I find aggravating about the privacy lobby is the idea that someone is buying data about people and then sifting through it raw. I've have bought tons of info about people, but then it immediately gets loaded into a database, where I only really see aigrette information. Similar for Facebook. No one is buying access to information about your profile, they are buying the ability to display an ad to someone who matches several characteristics.
      And while I'm not a big fan of the, it provides a benefit the to consumer excuse (if there is anything you really NEED, you are not going to go without it because you haven't gotten spamed about it yet) I do see ads on facebook and elsewhere where I know I'm being targeted, and I've been happy to have found a product.

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      classbutnostileThe_Recession_is_Over
      12/19/13 9:45am

      We definitely are on the same side. I'm in no way condoning the purchasing of an email address, and never, ever advise that any of my clients participate in such "prospecting." It's garbage, and I consider it the dark side of the internet.

      What I am saying, is that if all I have from you is your email address, and you have opted in to receive communication from the brand, the reputable data providers out there can help augment your profile with a bunch of other useful info about you. These services enrich customer profiles that already exist. This is, in a very simplified sense, part of the premise of 'Big Data.'

      Brands the world over are trying to merge all your publicly available data and parse the meaningful stuff. What books do you like on Facebook? Where do you work according to LinkedIn? Do you have kids? Someone like Target - who owns the creepiest case study on modeling using consumer data - would be sending you much better emails if they had a richer profile for you.

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    toothpetardAdrian Chen
    11/26/13 1:24pm

    Fuck bitcoins, I just connected a random bit generator to the web and watch the money roll in.

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